Firstly, its free, and there's no need to download any app. It even installs into Chrome if you want it to. Works on Windows and Mac. Whoop! All good so far. I love the easy integration with other photosharing sites and social networks (more on that later)

Its very simple and easy to use thanks to the friendly interface and has some good features and effects.
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Different effects applied to the same photo |
There are touch up features available as well, such as blemish fix, red eye, teeth whitening and my favourite .....'Insta- Thin'. Talk about Insta-Win!
You can also adjust the exposure, highlights, colour, contrast, crop, resize, sharpen, many of which have an 'auto' setting to correct your photo in one click.
Within each effect there are lots of options to allow you to change the end result, eg brush size, fade percentages etc all controlled using sliders like the ones shown below.